As a member of the firearms industry in Canada, it is impossible not to notice a buying trend towards synthetic stocks over wood. We have seen countless brands modifying their product offerings and moving further away from the traditional walnut stocks. This trend is indiscriminate to the purchase price and country of manufacture as you will notice the shift towards synthetic stocks amongst brands like Sako, Tikka, Beretta, Benelli, and Weatherby as well as more affordable firearm brands such as Howa, Hunt Group, Canuck, Chiappa, Mossberg, Savage, and Girsan.
Shooting Environments - Canada is home to dramatic seasons, temperature fluctuations, precipitation, and moist environments which can have a negative affect on a traditional wooden stock. This can damage the integrity of the firearm and its function as well as provide inconsistencies in weight and recoil management.
Durability - Although this is not necessarily true in all circumstances, synthetic stocks can typically take more abuse than their wooden counterparts without taking damage.
Weight - Many high-end, luxury firearms brands use high quality synthetic materials specifically engineered to be light weight with great recoil management - Technology that we don't typically see in wood stocks.
Price - More often than not, the synthetic-stock version of a rifle will be more affordable than its wood-stock counterpart.